A brand is a living thing. Which grows. And changes. Which is shared. Which excites and becomes something personal. Unique. A brand is summarised in a gesture. A moment. A memory. Cisitalia is shared emotion. But personal too.
Cisitalia is red. It's a silhouette. And it's a car, yes. But it's much more. It's a way of seeing and doing things. A guarantee of style at the cutting-edge. A modern brand. Very modern. Alive. Very much alive. An icon that has its own space in the MoMa.
Cisitalia Design is the extension of this shared emotion. It is a way of understanding design. Of living it. Of saying it.
Cisitalia Design is exclusivity. It is now. It is for the few.
Cisitalia: although we try, it can't be explained. It has to be felt.